Wilko's Messages of Hope
By Reading, Watching, Listening, and LEARNING.
SHARING what we LEARN, and being
Messengers of Hope.
I have been using email to market and sell products and services to businesses and individuals for some time now.
This selling process has been tried and tested since before email even existed.
You may be old enough to remember the old Mail Order systems of yesteryear.
Email is simply faster, cheaper, and a whole lot more fun.
Everyone has an email account. It is the foundation of our digital existence.
You can hardly set up an online service account without an email account.
Almost everyone reads their email at least once or twice a day.
Email is easy: Sending an email is something every single one of us can do.
Reading an email is something each of us does dozens of times daily.
Email is as personal as we can get from across the web.
Email is addictive: We’re constantly drawn to checking our email.
Whether that be a notification from Facebook or other Social Media channels.
Or a sales enquiry from our website.
Or even a newsletter from media houses like BizNews or the Daily Maverick.
If an email is interesting, we read it.
And if it isn't, we simply Delete it.
And if we don't want to get them, we can simply unsubscribe from the process.
Never to be bothered by the sender again.
Email is fast: I am often surprised at how fast emails are opened when I send out my emails.
Hundreds of emails opened within seconds. Clicks within minutes.
Whether it's to buy something, take part in a course, or simply to learn more about a subject.
Email is cheap. You don't have to spend any money to write an email.
Nor do you have to spend money to send that email.
Compared with any other mechanism the price is unbeatable.
Placing Google adverts costs you money for every click.
And if you don't know what you're doing it costs money to have somebody do it for you.
The same applies to websites and search engine optimisation.
You need a certain level of skill to set up those mechanisms.
And you need some money to place your advertising.
And when we talk about advertising in magazines or newspapers we’re talking about different quantums of money.
Even simply handing out brochures at traffic lights, involves a production cost and a labour cost. And no guarantees.
Email is accountable: It doesn't need rocket science to work out the sales results from email campaigns.
And when you scale up from one email each day to thousands each week, the price does not go through the roof.
But Email can also be very boring.
When we think of using it to sell our stuff we think of spam. We all hate spam.
We are all overwhelmed by the constant flood of it.
We think we will be no better than the folk selling Nigerian lottery earnings or their bodies.
But, none of these is an excuse to NOT use email.
Before we talk about marketing or selling and what they mean, let's just look at the benefits of email.
Email is easy. No skill involved. You send emails every single day.
How difficult would it be for you to send one extra email each day to a person who has expressed interest in what you sell?
Or to a person who is likely to be interested in what you do.
Email is powerfully effective if you say the right words to people.
Email is very quick to start.
Contrast sending an email with the staggering technicalities of getting Google advertising or search engine optimisation right.
Or getting Social media advertising right. To say nothing of the noise there.
And the photographers and designers needed to create a reasonable magazine advert.
Or a newspaper advert or even a brochure that you can hand out at the traffic lights.
None of this applies to email.
Email offers very low risk. There is no upfront cost.
There is no upfront commitment or contract.
You get to prove it first before making a real decision about using it.
Only once you see how effective it is for you do you need to worry about scaling up.
And even then the scaling up is a fraction of the cost of any other mechanism.
In other words, email is the most effective do-it-yourself marketing and selling system on earth.
And has been for more than 20 years.
And Systeme.io puts it all together for you.
You just provide the information, and they'll handle the delivery.
Learn More and Sign up for your Free Account.
The system is free for up to 2,000 email addresses.
And get started on your future.
No matter what we do, not everyone will like our efforts.
That's how life works.
We're not trying to reach the whole world, just those folk who face the problem our business solves.
Let's stop worrying about those folk who don't appreciate our efforts - no matter their reason.
Rather focus on just those wonderful people whom we can help.
Enough of them will accept our offers. And that’s enough for a wonderful life.
Email and Affiliate Marketing is a Skill and is Easily Learned. You just have to Do It!
I Write Articles and Share Stories Concerning South Afri-CANs.
I do not get paid for this service and I would appreciate some help with the costs.
As a pensioner, all donations are gratefully received.
To Donate via Back-a-Buddy, please Click Here.
Thank you.
Chris Wilkinson.
Subscribe to Wilko's Weekly Messages of Hope email.
Easy to Unsubscribe if you don't enjoy it.